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Bangor Young Enterprise team represent Wales in London

A team of Bangor University students will be representing Wales in the UK finals of the Young Enterprise Start Up Programme in Canary Wharf, London on Wednesday 15 May.  The Young Enterprise Start Up programme offers students an opportunity to experience real-life creation and running of a business and to develop all the associated skills and over 60 Bangor University students expressed an interest in participating.

The team, comprising four Consumer Psychology & Business Masters students and two Business school undergraduates, have been running ‘University of Ales’ over the past few months and have been working hard to rebrand real ale for an emerging student market. The team have carried out significant market research and have developed effective branding and marketing strategies to target students and have the support of CAMRA (the campaign for real ale). They are sourcing the ale from Conwy Brewery and already have confirmed stockists. At the recent launch event held at Bar Uno, the ‘Thirst Glass Honours’ Ale sold out in 3 hours.

Throughout the process University of Ales have been mentored by Chris Walker, from the HEFCW funded Enterprise Support Programme with support from Dr James Intriligator, Senior Lecturer and Director of Commercialisation in the School of Psychology and the B-Enterprising team at the Careers & Employability Service.

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