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Deutsche Bank backs drive to find youth business stars in Liverpool unemployment blackspots

Deutsche Bank, the leading global investment bank, is supporting Britain’s leading youth enterprise charity, Young Enterprise, in a drive to find the best young business talent in some of the UK’s hardest-hit areas of unemployment, including Liverpool.

The Bank is backing the Young Entrepreneurs Programme in Liverpool, a scheme to seek out the most business savvy young people in schools across the city. The best of the city’s young entrepreneurs will meet in the regional final on Wednesday 13th March.

As part of the exciting competition, hundreds of pupils aged between 14 and 19 years from schools including University Academy Liverpool and All Saints Catholic Centre for Learning have been given expert help to start their own businesses by a team of Young Enterprise business mentors. The pupils, who started working intensively on their business ideas in September 2012, have spent the past six months creating and nurturing their companies from scratch – doing everything from product development to marketing to holding board meetings and running accounts, all alongside their school work.

The students of University Academy Liverpool, Dingle Vale, Liverpool will be attending the final with their company ‘Happy Memories.’ The company’s main products are personalised USB sticks but they also sell a range of stationary equipment packs which have been sold in local schools. They are looking to branch this out into the local Universities within Liverpool City Centre. The company have also attached themselves to the Cyber Smile Foundation and alongside all products sold contains an advice kit with advice about what to do if you are being cyber bullied.

Andrew Firr, Young Enterprise Manager Merseyside says, ‘’The value of Deutsche Bank getting involved with our local schools and supporting them in the way they have this year is invaluable. It gives students who may not otherwise get the opportunity to take part in a competitive regional competition, with the possibility of reaching a national final. All the students we have worked with this year locally are really geared up to perform to the best of their abilities and it has been great to see them taking their businesses so seriously and professionally. We are very much looking forward to seeing which one of our local teams will represent Merseyside at the National event in London’’.

Lareena Hilton, Head of Corporate Citizenship at Deutsche Bank in the UK, said; “Helping young people to fulfil their potential is central to Deutsche Bank’s commitment to the communities in which we operate. We’re delighted that our support has enabled Young Enterprise to extend their reach to include the inner city schools most in need, allowing an additional 1,600 young people each year to develop their entrepreneurial talent.”

Hilton continued: “The mini-enterprise experience helps give young people crucial employability skills that they cannot obtain from a purely academic syllabus. The ability to work as part of a team, a willingness to demonstrate initiative and original thought, and self-discipline in starting and completing tasks to a deadline are vital to employers today. We hope that these young entrepreneurs will be the business people to watch in the future.”

Michael Mercieca, CEO of Young Enterprise said: “We are thrilled and proud to be working with Deutsche Bank to help give young people in Liverpool the skills that will help them gain meaningful jobs or create their own businesses and help boost the economy of the city.

“At a time of record unemployment in the UK, it’s really important that we encourage more local employers to work with schools in this way. If any other companies would like to get involve please get in touch.”