All Saints’ Argus: Young Enterprise team win first Young Retailer of the Year at Echo’s Love to Shop awards
OUR journey as a Young Enterprise company began in September of 2012, when two friendship circles joined forces and became one team. Back then we did not think we would get along, let alone be successful.
The most difficult part of our journey was deciding on a product that is both innovative and would be a good seller.
We chose sock puppets as they fit perfectly with our mission statement of inspiring the younger generation to be more creative, while encouraging parents and children to work together.
In the period leading up to Christmas, we chose to sell our sock puppets at primary school Christmas Fairs.
In a period of four weeks, we managed to sell 61 of them.
This gave us a confidence boost as we moved into the new year.
We felt that we could take on a second product and decided on make your own bunting, which is aimed at a slightly older audience.
To expand our market we decided to take orders for personalised bunting – the customer orders the product, we create the kits and then post them out.