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Pet food gurus speak at Young Enterprise final

Spotting a gap in the market has helped two boyhood friends to launch a new pet food business – with support from Bradford University.

Mathew Cockroft, 27, and Dan Valdur Eha, 25, have established Pure Pet Food after a year researching and developing a range of dog food fit for human consumption.

Online sales of the new products began two weeks ago and the due say they have had an ‘amazing’ response from customers as far afield as Scotland and Somerset.

Mr Cockroft and Mr Valdur Eha grew up around the same Calderdale farm and have their dog food range produced and packed near Halifax.

They have taken advantage of business support services provided by Calderdale Council, which put them in touch with Bradford University where they received advice and support on marketing their business.

The pair have been invited to speak at the young enterprise company of the year awards in Westminster on Monday, April 22, to outline how they developed the products and launched the business and the importance of innovation.

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