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Students making beer money

STUDENTS have created their own beer and re-branded the image of real ale for a younger generation as part of a university project.

Bangor University offered students the chance to run their own business alongside studying for their degrees as part of the Young Enterprise Programme.

One team was University of Ales who created Thirst Glass Honours, which was sourced from Conwy Brewery, and set about marketing the ale for fellow students.

Their venture was such a success they have now taken a UK wide award in the finals of the Young Enterprise Start-up Programme in London.

The team walked away with the award for Best Investment Proposal which was judged by Santander for the business most likely to make a return on investment of £10,000.

Callum Jones, final year Business School undergraduate and Chairman of the North Wales Board for Young Enterprise, said: “The team, comprising four Consumer Psychology & Business Masters students and two Business school undergraduates, have been running University of Ales over the past few months and have been working hard to rebrand real ale for an emerging student market.

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