Listen to BBC Radio Solent on O2 Think Big campaign with Young Enterprise
O2 has launched an initiative — Think Big Schools — to teach digital skills 3,000 young people across the UK in what they describe as “scout camp for the 21st century”.
Think Big Schools is a series of 28 events — run in partnership with Young Enterprise — that will teach young people aged 14-18 real skills that bring digital technology to life in order to equip them for the future. The aim is to allow young people to become active creators of the digital economy rather than passive consumers.
O2 launched its Think Big initiative in 2008. Initially the programme focused on funding young people to make a difference in their community through social enterprise. However, in the wake of the global financial crisis, O2 has shifted its approach. “Young people actually needed work skills,” explained Bill Eyres, head of O2’s Think Big initiative.