Sheffield company FormKraft joins forces with Young Enterprise eco-bag girls
Sheffield managing director Gwyneth Smith is harnessing the next generation of girl power to promote her latest venture.
The boss of FormKraft Distribution, the company that specialises in procurement and distribution to the retail, hospitality and manufacturing sectors, recently joined forces with one of the region’s best-known entrepreneurs, Julia Gash, to help bring Julia’s Bag It Don’t Bin It recyclable bags to a wider market.
“A company like FormKraft has a massive database and because I believe in the Bag it Don’t Bin It philosophy it made good sense to me to be introducing that product to our clients,” Gwyneth explained.
“This is a new concept and an eco-friendly one which means we are strengthening our green credentials and developing our sense of corporate and social responsibility at the same time, all things that are extremely important to me and my staff.
It was only after that agreement had been reached, however, that Gwyneth discovered that her 17-year-old niece Harriet Hill, a pupil at Sheffield Girls’ High School, had also been working with fellow sixth formers on an eco-bag scheme inspired by Julia’s concept, as part of the national Young Enterprise scheme to encourage greater business potential in the classroom.
“And that’s why it suddenly made perfect sense to bring everybody together,” says Gwyneth.
“Every summer I have put together specialist teams of youngsters wanting to learn and understand a little more about the working world.
“It seemed a great idea this year to take these girls and put them with some of our sales people to create a special Bag It Don’t Bin it team.”
The students, winners of the South Yorkshire Young Enterprise award, will be working part time through the summer vacation, developing sales of the eco-bags.