News & Events

Fiver Challenge creates Twitter Storm reaching millions of people!

Sir Richard Branson and David Cameron lead the online discussion about the new scheme

twitter logoFrom 6.30am on the day of the announcement of the Tenner Challenge, our social media activity has dramatically increased.

We started by tweeting to alert those up and on Twitter to tune in to ITV’s Daybreak breakfast show where Lord Young, the Prime Minister’s Enterprise Adviser would be revealing the news.

When the news broke on TV we followed up immediately on social media stating we were running Fiver.  This meant our followers responded positively; retweeting, telling us their stories, and promoting Fiver to their followers.

After the broadcast, the Virgin Money and Prime Minister kicked in.

Virgin Money said: “We are delighted @VirginMoney can announce we’re joining ‘Make £5 Grow’ with @youngenterprise to launch #Fiver  ^AS

sir richard branson

Sir Richard Branson: partner

The Prime Minister said: “Schoolchildren challenged to start a business with £5. @YoungEnterprise & @VirginMoney #Fiver Challenge now open!

The Department for Business, Innovation and Skills retweeted us, as did Matthew Hancock. BIS also put out their own tweets, saying: “Fiver challenge launched today gives children the chance to run a business. @bisgovuk working with @youngenterprise @VirginMoney #bis

Despite the Department for Education’s news worthy announcement of proposed longer school hours, they also retweeted us.

Sir Richard Branson then published a witty blog on the Fiver Challenge, recounting his unfortunate, even tragic, business experience breeding budgerigars. The billionaire’s words attracted a huge amount of attention, where he mentioned us, saying:

“There’s no substitute for getting out there and giving something a go, which is why today’s launch of The Fiver Challenge is such a positive step for the next generation of potential entrepreneurs.”

He continued with a link to the Young Enterprise website: “Through Fiver, the UK government, Young Enterprise and Virgin Money will allow pupils aged up to the age of 11 the opportunity to hone many important skills – teamwork, problem-solving, communication and confidence.”

His tweet attracted attention from his network of nearly 4 million fans on Twitter, where he said: “How far could you make £5 go?  #Fiver

david cameron

David Cameron: challenge

Since I started writing this piece, we’ve had another 100  tweets or so, including retweets, mentions and replies. In total our interactions number several hundred, reaching millions of people thanks to influential endorsements from Sir Richard, the UK Prime Minister, BIS and the Department for Education.

At a local level our followers have been retweeting this directly to their own followers, including messages of support, showing a high level of engagement. This local endorsement should translate into a high take up rate of the Fiver Challenge when it goes fully live.

On Facebook, our posts have a longer shelf life as they are directly visible for a longer period of time.

As ever, the Daybreak video of interviews with young people at the school (which has been posted on Facebook and Twitter) has proved particularly popular.

In sum – a hugely successful morning for Young Enterprise on social media!


To read some of the Twitter comments about #Fiver click here