News & Events

Company Programme contestants go behind the scenes at Asda

Young Enterprise students went behind the scenes at Asda Old Kent Road to learn what it takes to run a successful business and prepare for selling their own products in-store. 


Students who are competing in Young Enterprise’s Company Programme visited Asda Old Kent Road superstore on Wednesday 9th December and met with the store manager, Tom Bruce, and Community Life Champion, Claire Gager.

The students are competing in two different teams. ‘Seedling’ are from Dulwich College/Sydenham High School and design and produce handmade seedpaper greetings cards. ‘Venture’ are from City of London Academy Southwark and are currently selling a range of products to fund their final product idea, which is a water infuser.

The teams spent an hour in a meeting learning about the store, the ASDA chain and its owners Walmart, as well as talking to Tom about his background and his route to becoming store manager. They each shared their experiences of local fairs and market research, and discussed what they had learnt and how they had adapted as a company. The key question that the teams addressed in the meeting was ‘what makes effective merchandising’?

Michael Merceica, Chief Executive of Young Enterprise, welcomed the initiative, saying, “It’s crucial to bridge the gap between the classroom and the work place to ensure young people leave education ready for employment.  Thank you to Tom Bruce and Claire Gager at Asda for making this possible and sharing your own experiences with the students”.

After the meeting, the students were taken on a tour of the store and saw the foyer space where they will be setting up their stalls for the Trade Fair in January- w/c 23rd. The Trade Fair will give them the opportunity to sell their products to the public and demonstrate their newfound business knowledge.

Asda store managers will be working with the Young Enterprise students through a workshop specifically designed to support them through the programme. It will provide them with an opportunity to learn more about how a business like Asda is run and how they can use similar techniques to increase the success of their own business. The workshop contains activities designed to help them pull together their business plan and a chance to ask the store manager anything they like to help them with their project. We hope this unique opportunity, along with the chance to work inside the store to promote their products, will give them an experience that will help them realise their potential as entrepreneurs!

To attend the Trade Fair, please contact Miranda McHugh, 020 7330 9483,


To read the press release, please follow the link: Press – Southwark Asda Store Visit 151215