Enterprising pupils get a taste for success with unique cook book launch at St Stephen’s
Seven budding entrepreneurs from Hull Collegiate School have successfully launched a unique new cook book that showcases the cultural diversity of Hull and the East Riding. The book was launched at St Stephen’s Shopping Centre in Hull.
As part of the Young Enterprise scheme which teaches young people how to run a business, the year 10 pupils formed Food4Thought with the aim of changing the way people think about food. They hit on the idea of creating a unique book that combines a restaurant guide and cook book and then developed the concept by enrolling some of the finest local restaurants, including 1884 Dock Street Kitchen and Michelin starred Pipe & Glass, and gaining support for the project from leading local figures.
Food4Thought’s Kieran Batsone explained: “How many times have you been sitting at home wondering where to go out to eat or what to cook at home? We know that feeling and so we all agreed that it would be easier if there was one easy to use guide. Our book gives inspiration for those going out as well as the ability to cook up restaurant dishes like a professional chef at home. In doing so, it highlights the amazing cultural diversity we have in our great region.”
The youngsters created the content for the book by asking leading local restaurants to provide a recipe for a dish in their style along with a short description of the restaurant itself and high quality photos. In return for inclusion, the restaurants were asked to pay a small fee to cover the cost of designing and printing the book.
Martin Green, Chief executive of Hull 2017 was so impressed with the concept of promoting the region’s cultural diversity in such a unique way that he wrote the book’s foreword. St Stephen’s, which has a long history of encouraging young enterprise and nurturing local talent, also supported Food4Thought by providing a prime retail spot in the shopping centre for the launch. The youngsters sold 33 copies on launch day alone.
Jim Harris, Centre Manager at St Stephen’s said: “With a great idea and bags full of energy and determination, these youngsters are an inspiration that deserve not only our support but admiration too. We were delighted to help them launch the book to the public by providing the space and resources of our Centre which attracts thousands of people every day.”
The team’s success has already been recognised. In the Young Enterprise North Humber Area Finals Food4Thought won four awards; Best Financial management, Best Communication and Teamwork, Best Managing Director and Overall Runner-up. However they are already looking to the future as Kieran explains “We are really grateful to St Stephen’s for their support in launching our book. This gave us a great start and once we have sold all of the books we have printed we will have made over £1500 profit. In future we plan to build on this success by creating a bigger, better book and capitalising on the widespread use of online technology by producing an e-book and an app.
“But this is not just about profit for Food4Thought. By using local designers and printers we have spent over £850 supporting other local businesses and actively boosting the economy.”
The book costs £5.99 and be bought by contacting Food4Thought on Twitter via @HCSFood4thought
For more information please contact Karen Butler, Invigorate Communications Ltd on 01482 714869 or 07791 665991 or email firstname.lastname@example.org