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Westfield students are first in line to gain new Marketing qualification

Westfield School in Newcastle has been working with CIM (Chartered Institute of Marketing) to become the first school to offer the Introductory Certificate in Marketing, in conjunction with the Company Programme.

Divided into units, the first is an online multiple choice paper about general marketing. The second unit ‘Understanding Customer Relationships’ is usually an analysis of marketing in a specific company.

Last year’s teams from Westfield, UJUK and Dip It (who represented the north east at the UK Final) were the first cohort to use their marketing experience from the Company Programme in order to create a portfolio of achievement for the ‘Understanding Customer Relationships’ unit.

The UJUK and Dip It teams submitted their portfolios in September and have all passed. The qualification has had a positive impact on their UCAS applications, with one student receiving an unconditional offer from the University of Sheffield for a Marketing degree.

Christine Gaynor, Young Enterprise link teacher for Westfield School said: “I am pleased that the pratical experience of running the Company Programme has enabled the students to gain a professional qualification.

“The girls are now student members of the Chartered Institute of Marketing and this has enhanced their understanding of the world of work.”

Student Amelia Boyce said: “I have enjoyed applying my Young Enterprise experiences to a professional qualification. Marketing is a fascinating subject which provides transferable skills to a number of careers.”