Money Heroes

The all new Money Heroes platform from Young Money, supported by HSBC UK, is now live.

Money Heroes is a three-year programme initially, aimed at improving financial capability skills, knowledge and confidence in decision making about money, for children aged 3 to 11. The Money Heroes platform will enable teachers and parents to collaborate, to deliver joint home and school learning, and will allow both parties to track progression of children on the platform.

With the platform now live, parents and teachers are able to create accounts, including information on how many children they support, and of what age. They can then go onto download off the shelf, age-appropriate, interactive resources on a range of financial education topics. Over the coming weeks, the platform will be fully set up for collaborative use by parents and teachers, allowing them to identify which of their children have completed certain resources at school and at home, so that they can keep track of their child’s journey across key financial capability competencies.

Recent polling of 1,000 UK parents, commissioned by Young Money in light of the Money Heroes launch (Censuswide, October 2020), demonstrated a critical need for a programme that offered financial education resources, to be used collaboratively by parents and teachers. The data revealed that 90 per cent agreed that learning about money is important for their child’s future, with 89 per cent of surveyed parents agreeing that it’s important for their child to learn specifically about money both at home and at school. Furthermore, two-thirds of parents admitted that the initial lockdown in Spring 2020 has made them realise that they need to be more involved in their child’s education. With the UK having moved into another lockdown for the coming weeks, there is an acute need for Money Heroes programme at this time.

We are particularly excited that these resources span all early years and primary education age groups, fulfilling a much needed gap in financial capability resources for those in the 3-5 years age bracket. All resources align with Young Money’s Primary Planning Framework, and have been developed in consultation with parents, teachers and educators.

In addition to the platform, there are a suite of additional resources and opportunities for teachers, parents and informal educators coming soon:

  • A podcast series for parents, with episodes launching later this month. Episodes will feature an exciting line up experts in education, wellbeing and financial capability. Listen to the Money Heroes Podcast Trailer for a teaser of what to expect, and subscribe on your favourite podcast platform.
  • Free, in-house financial education teacher training for up to 500 primary schools over 2021 and 2022. We will also be offering one to one bespoke mentoring support for teachers looking for help in developing their financial education programmes.
  • From early 2021, we will be we will also be launching a set of story books produced with an acclaimed global children’s publisher and written by top UK children’s authors, closely followed by a range of games for parents and children to play at home.