Partnership launched to deliver financial education to young people facing challenges

BBC Children in Need, Young Enterprise and HSBC UK partner up to deliver tailored financial education support for young people experiencing issues and challenges in their lives.

  • Young Enterprise’s award-winning Money Heroes programme adapted and expanded, with books and materials now available in braille and large-print, as well as via BSL signed videos, audiobooks, and a new early-reader eBook
  • Case studies available: 100+ local volunteer organisations across UK to receive training and mentorship to support programme delivery to children in their care

Not every young person feels confident with financial skills or has access to learn and develop financial capability. In fact research shows that young people with a long-standing illness or more deprived economic backgrounds are at increased risk of poor financial capability.

BBC Children in Need and HSBC UK have joined forces with financial education charity Young Enterprise to adapt their award-winning Money Heroes programme for young people experiencing a range of issues and challenges in their lives, including disabled children and young people, care experienced children and young people, young carers and those affected by poverty.

BBC Children in Need has identified 100 voluntary organisations across the UK to take part in delivering the adapted programme, including after school and sports clubs, organisations working with care leavers, youth clubs, Home-Start family centres, and many more.

Following focus groups with participating organisations, the Money Heroes resources have been adapted to ensure they are accessible to all, with books now available in braille, large-print, and as big books, as well as BSL signed videos, audiobooks, and a new early-reader eBook.

Each organisation will receive two hours of training delivered by a Financial Education expert from Young Enterprise, followed by up to eight hours of mentoring to continue to support them in delivering the programme to the children they support. Organisations will also receive a ‘Money Heroes in a Box’ resource pack, containing a suite of physical and digital resources including practitioner guides, activity booklets, board games and books.

It is anticipated that through this partnership, over 10,000 young people experiencing a range of needs and challenges will access financial education through the Money Heroes programme in the next 12 months.

Accessible Money Heroes resources, including the storybooks, will also be available for free to parents, carers, teachers and other educators from September at www.moneyheroes.org.uk.

Claire Hoyle, Commercial Director, BBC Children in Need said: “With the cost of living crisis intensifying and more children experiencing poverty, it’s more critical than ever that children and young people have equal opportunity to develop skills and start building for their future.”
“BBC Children in Need exists to ensure that every child or young person has the opportunity to thrive and be the best they can be. Working with Young Enterprise and HSBC UK, we’ve identified 100 voluntary organisations across the UK who are actively supporting children experiencing a range of issues and challenges to deliver adapted Money Heroes programming.”

Russell Winnard, Chief Operating Officer at Young Enterprise said: “We are thrilled to have partnered with BBC Children in Need and HSBC UK in order to provide the Money Heroes programme to a broad range of groups beyond our mainstream school settings. Ensuring the materials are as accessible as possible for a wide variety of need and ability has been a crucial part of this. Managing money is a key life skill and all young people should be afforded the opportunity to develop such skills for the future.”

Katie Danby, Head of Wealth and Personal Banking, HSBC UK, said: “It’s crucial that young people of all backgrounds and lived experiences are able to access high-quality financial education to help them build confidence and skills for a lifetime. Developed in partnership with Young Enterprise and BBC Children in Need, the adapted Money Heroes programming aims to consider where young people may be coming from and how coping with other challenges in their lives may influence how financially capable and confident they are.”

Accessible Money Heroes resources, including the storybooks, will also be available for free to parents, carers, teachers and other educators from September at www.moneyheroes.org.uk.