Start Up Awards 2019: The Highlights

Students from the University of Chester have been crowned Best Overall Company at the Young Enterprise Start Up Final 2019. The final, held at Chessington World of Adventures on 15th May, celebrated students who have set up and run a student business over the academic year as part of the Young Enterprise Start Up programme sponsored by Equifax.

The Goat Tree is an argan oil co-operative which produces sustainably sourced, 100% argan oil with no additives. 20% of the profits are re-invested to fund the education of the Berber women working in the co-operative, most of whom cannot read or write. The company was set up by University of Chester students Jessica Kelly and Ayoup Jarrai as part of the Young Enterprise Start Up programme.

Check out an interview with the winners and YE alumni Luke Liddiard


Eleven finalists from across the country competed across eight categories – including Digital Excellence, Marketing Excellence, Sustainability and Best Presentation. The overall winning team, The Goat Tree from the University of Chester will go on to represent the UK in the European finals in Oslo.

Young Enterprise works with over 315,000 students each year and the Start Up programme has inspired University level students across the country to set up and run a real business or social enterprise over the academic year. Start Up students have made all the decisions about their business, from deciding the company name and product, to creating a business plan, managing their finances and selling their products.

The winning team is made up of Jessica Kelly studying Global Entrepreneurship and Business Management and Ayoup Jarrai studying International Business with French.

Ayoup Jarrai said: “Winning the national final means a lot for us because representing the UK at the European final in Oslo is the recognition of a year of hard work in between our studies; setting up the company and various trips to Morocco in order to meet the people involved in our co-operative.




Full List of Award Winners

YE Company of the Year

The Goat Tree: University of Chester

Marketing Trust Digital Excellence Award

ihygiene: Loughborough College

Marketing Trust Marketing Excellence Award

Linkbridge: University of Bolton

YE Best Pitch Deck Award

ihygiene: Loughborough College

YE Sustainability Award

Sweet Sips: Liverpool Hope University

YE Journey Award

Louise Wray: University of Bolton

YE Most Outstanding Individual Award

Shankar Jalota: Manchester Met University

Equifax Best Presentation Award

Secure Sport: Loughborough College

To find out more about the Start Up Programme click here.

Alternatively contact Project Manager Andrew Firr at